The decision by Coca-Cola to begin selling breakfast cereal under the Coca-Cola brand name would be an example of a brand extension.

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Brand extension refers to when a company uses its brand name to introduce new products in a different product category. In this case, Coca-Cola would be using its brand name to introduce breakfast cereal, which is a different product category than its usual soft drink products.

The Decision by Coca-Cola to Begin Selling Breakfast Cereal Under