Product differentiation attempts to create real or perceived differences in the minds of the consumer.

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Product differentiation is a marketing strategy that aims to create a unique and distinctive image for a product, service or company in the minds of the target consumers. It can be achieved through various means such as quality, design, features, performance, branding, packaging, advertising, pricing, and customer service, among others. The objective is to make the product stand out from the competition and enhance its perceived value and attractiveness to the customers.

Product Differentiation Attempts to Create Real or Perceived Differences in the Minds