Product differentiation includes real or perceived differences that serve to distinguish one good or service from the next.

Question

Quizplus · Accepted Answer

This is true. Product differentiation can be based on tangible features (such as size, color, or material) or intangible features (such as branding, reputation, or customer service). These differences can influence consumer preferences and purchasing decisions.

Product Differentiation Includes Real or Perceived Differences That Serve to Distinguish