Many companies that want to collect data internationally find which of the following?
A)Doing so is more expensive than it is worth.
B)Telephone interviews are almost always the best (and least expensive) way to obtain the desired data.
C)They get better results by hiring research firms with a strong local presence in the areas where the data will be collected.
D)It yields little additional insight, because American cultural influences on consumption are so dominant.

Question

Quizplus · Accepted Answer

Hiring research firms with a strong local presence in the areas where the data will be collected can help companies achieve better results when collecting data internationally. These firms often have a better understanding of cultural nuances and can provide insights that might otherwise be missed by a company without a local presence. Additionally, they can help navigate any legal or logistical hurdles that might arise during the data collection process.

Many Companies That Want to Collect Data Internationally Find Which