Which of the following sequences comes after need recognition in the consumer decision-making process?
A)information search, alternative evaluation, purchase decision, and postpurchase behaviour
B)information search, learning, and postpurchase behaviour
C)product search, benefit analysis, price analysis, and value analysis
D)cognitive dissonance, alternative evaluation, and learning

Question

Quizplus · Accepted Answer

After need recognition, the consumer enters the information search stage, followed by alternative evaluation, purchase decision, and post-purchase behaviour. Option B is incorrect as learning is a broad concept and does not necessarily follow need recognition. Option C is incorrect as it is not the standard sequence of events in the consumer decision-making process. Option D is incorrect as cognitive dissonance occurs after the purchase decision and is part of post-purchase behaviour.

Which of the Following Sequences Comes After Need Recognition in the Consumer