How can firms best enhance customer satisfaction?
A)by eliminating the profit motive
B)by using effective advertising and promotion
C)by offering lower-priced products
D)by offering greater value

Question

Quizplus · Accepted Answer

Offering greater value to customers is the best way to enhance customer satisfaction. This means providing high-quality products or services that meet the needs and expectations of customers, while also delivering excellent customer service. Lower prices can attract customers, but may not necessarily lead to long-term loyalty or satisfaction. Effective advertising and promotion can draw attention to a company's products, but ultimately it's the customer experience that determines satisfaction. Eliminating the profit motive would not be practical or sustainable for a business, as profits are necessary to fund ongoing operations and investments.

How Can Firms Best Enhance Customer Satisfaction