A growing number of firms have developed not-for-profit partnerships with a profit-minded approach (e.g.,Kraft,Polo Ralph Lauren,Los Angeles Times).What are these companies doing by using the same investment dollars to improve society and support their strategic missions?
A)raising their public profile in a more positive way
B)trying to attract environmentally conscious consumers
C)catering to the idealistic youth market
D)making more money using a different strategy

Question

Quizplus · Accepted Answer

By developing not-for-profit partnerships with a profit-minded approach, companies are able to improve their public image and raise their profile in a positive way. This can lead to increased customer loyalty and support, as well as enhanced brand reputation. It also allows them to support their strategic missions while making a positive impact on society, ultimately leading to greater long-term success.

A Growing Number of Firms Have Developed Not-For-Profit Partnerships with a Profit-Minded