What is a significant drawback to the use of publicity?
A) The marketer has no direct control over the message.
B) It confuses many customers.
C) Consumers tend to be skeptical of most messages they receive through publicity.
D) It tends to be very expensive.

Question

Quizplus · Accepted Answer

Publicity relies on media coverage of the brand or company, and the marketer has limited control over the message that is communicated. This can lead to inconsistencies or unintended messages being communicated to the audience.

What Is a Significant Drawback to the Use of Publicity