Which term refers to the fact that many customers who buy products offering rebates never go to the trouble of redeeming the rebates?
A) cognitive dissonance
B) breakage
C) float
D) slippage

Question

Quizplus · Accepted Answer

Breakage refers to the phenomenon where customers who purchase products offering rebates do not redeem them. This results in the company not having to pay out the full amount of the rebate and is a common tactic used by companies to increase sales without taking on additional financial burden.

Which Term Refers to the Fact That Many Customers Who