What is the term for the nonpersonal,paid communication a company places to influence consumer purchases?
A)publicity
B)sponsorship
C)advergaming
D)advertising

Question

Quizplus · Accepted Answer

The term for the nonpersonal, paid communication a company places to influence consumer purchases is advertising. Publicity refers to free media coverage, sponsorship is a form of financial support for an event or organization, and advergaming refers to advertising through video games.

What Is the Term for the Nonpersonal,paid Communication a Company