Which of the following, exemplified by marketing research and marketing services, would be purchased by businesses to facilitate operations?
A) product services
B) cannibalization
C) pure services
D) business services

Question

Quizplus · Accepted Answer

Marketing research and marketing services are examples of business services, which are purchased by businesses to facilitate their operations. Product services are services that are bundled with physical products, cannibalization refers to a phenomenon where a new product takes away sales from an existing one, and pure services are services that are not bundled with physical products.

Which of the Following, Exemplified by Marketing Research and Marketing