What are the three product layers?
A) core benefit, actual product, and augmented product
B) implied benefit, explicit benefit, and combined benefit
C) physical form, intangible form, and perceived form
D) external layer, internal layer, and environmental layer

Question

Quizplus · Accepted Answer

The three product layers are core benefit (the primary need or want being fulfilled), actual product (the physical attributes and features of the product), and augmented product (additional services or benefits surrounding the product). Choice B, C, and D do not accurately describe the three product layers.

What Are the Three Product Layers