Embraer of Brazil was able to grow internationally by developing a new type of fuselage that allows airlines to acquire an airplane that provides superior comfort to passengers, ease of flying for the pilots, and lower operating costs for the firm. This is an example of ________.
A) leveraging natural resources
B) engineering to innovation
C) exporting a business model
D) acquiring offshore assets

Question

Quizplus · Accepted Answer

Embraer's success was due to its engineering innovation in developing a new type of fuselage, which differentiated its airplanes from competitors and provided superior benefits to airlines and passengers.

Embraer of Brazil Was Able to Grow Internationally by Developing