The representativeness heuristic leads people to make judgments about events according to
A)their recent experiences with such events.
B)the population of events they appear to represent.
C)how easy it is to find relevant events.
D)how well those events are present in memory.

Question

Quizplus · Accepted Answer

The representativeness heuristic refers to the tendency to make judgments based on how well an event or object matches a typical or representative example. This can lead individuals to overlook important base rates and to make faulty judgments based on surface similarities. In other words, people assume that an event or object is more likely to belong to a category if it closely resembles our prototype of that category. Thus, people make judgments based on the population of events they appear to represent.

The Representativeness Heuristic Leads People to Make Judgments About Events