Regarding international marketing research, which of the following statements is true?
A)Only one pretest is recommended in cross-national studies.
B)Demographics questions can be used without modification in cross-national studies.
C)Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels.
D)Personal interviewing is the dominant survey method.
E)C and D

Question

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The Answer of Regarding international marketing research, which of the following statements is true?
A)Only one pretest is recommended in cross-national studies.
B)Demographics questions can be used without modification in cross-national studies.
C)Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels.
D)Personal interviewing is the dominant survey method.
E)C and D

Regarding International Marketing Research, Which of the Following Statements Is