The first step in any marketing research project is to ________.
A)define the problem
B)develop an approach to the problem
C)formulate the research design
D)correct the problem
E)eliminate the problem

Question

Quizplus · Accepted Answer

Defining the problem is the first step in any marketing research project as it sets the foundation for the entire research process. It involves identifying the research objectives, defining the research questions or hypotheses, and determining the relevant variables that need to be studied.

The First Step in Any Marketing Research Project Is to ________