Of the five contextual variables,the most important is the environment that faces a given firm.

Question

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The environment that a firm operates in has a significant impact on its success or failure. The other contextual variables (resources, technology, culture, and goals and objectives) also play a role, but the environment is the most critical since it includes factors such as competitors, customers, suppliers, and regulations.

Of the Five Contextual Variables,the Most Important Is the Environment