________ occurs when the visuals from the TV version of an ad are re-created in a listener's mind by the use of key phrases and ideas on radio.
A)Adese
B)Mental imagery
C)Call to action
D)Image transfer
E)Brevity

Question

Quizplus · Accepted Answer

Image transfer occurs when the visuals from the TV version of an ad are re-created in a listener's mind by the use of key phrases and ideas on radio. This technique leverages the listener's familiarity with the TV ad to enhance the impact of the radio ad.

________ Occurs When the Visuals from the TV Version of an Ad