Which of the following terms refers to so-called 'we' copy written from the company's point of view in a pompous tone?
A) Succinct copy
B) Display copy
C) Keywords
D) Brag-and-boast copy
E) Your-name-here copy
Correct Answer:
Verified
Q3: David Ogilvy said that the headline is
Q4: Which of the following is a type
Q5: A type of formula writing that is
Q6: Generic or your-name-here copy,whereby almost any company
Q7: Which element in print advertising conveys the
Q9: Huong took a job at an advertising
Q10: A headline for a magazine ad states:
Q11: The statement,'Stay where you are,New Zealand,I'm coming
Q12: The advertising agency for the hybrid car,Toyota
Q13: Which of the following statements is false
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