Which of the following statements is true of advertising in broadcast media?
A)Broadcast messages are static.
B)Broadcast messages may be bought by centimetres of film.
C)Broadcast messages are fleeting.
D)The direct route to persuasion is often uppermost in the ad strategy.
E)Broadcast is a medium of space.

Question

Quizplus · Accepted Answer

Broadcast messages in television or radio are fleeting in nature because they are presented to viewers or listeners for a limited time and cannot be retrieved or revisited after the moment has passed.

(Note: Choice A is incorrect because broadcast messages are dynamic, not static. Choice B is incorrect because advertising in broadcast media is usually bought by time slots or airtime, not by centimeters of film. Choice D and E are incorrect because although they are factors in advertising strategy, they do not apply specifically to broadcast media.)

Which of the Following Statements Is True of Advertising in Broadcast