In which stage of the consumer decision process is a consumer likely to feel cognitive dissonance?
A)Need recognition
B)Information search
C)Evaluation of alternatives
D)Purchase decision
E)Post-purchase behaviour

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the discomfort felt by a consumer after making a purchase decision. It is common in the post-purchase behavior stage when consumers may question their decision or have doubts about whether they made the right choice. This can happen if the product does not meet their expectations or if they find better options available after the purchase. Therefore, the correct choice is E.

In Which Stage of the Consumer Decision Process Is a Consumer