The particular group of consumers thought to be potential customers for the goods and services constitutes the target market and the target audience for brand communications.

Question

Quizplus · Accepted Answer

This statement is true. The target market refers to the specific group of consumers that a brand or business is trying to appeal to with its products or services. The target audience refers to the specific group of people that a brand is trying to reach with its marketing and advertising efforts. Both the target market and target audience are important considerations for any brand looking to effectively reach and engage with its potential customers.

The Particular Group of Consumers Thought to Be Potential Customers