The primary advantage of advertising's use of mass media is that the costs are spread over the large number of people that these media reach.

Question

Quizplus · Accepted Answer

This statement is true. Advertising through mass media such as television or radio allows companies to reach a large audience, and the cost of the advertisement can be spread out over this audience. This often makes it more cost-effective than other forms of advertising that are targeted to smaller audiences.

The Primary Advantage of Advertising's Use of Mass Media Is