In an advertising context,the term 'convergence' means that:
A)consumers will converge on new technology
B)group public events such as flashmobs will be targeted by advertisers
C)media are coming together to distribute content
D)none of the above

Question

Quizplus · Accepted Answer

The term 'convergence' in an advertising context typically refers to the merging of media platforms and the distribution of content across them. This can include the integration of traditional media with digital channels, such as the convergence of television and online advertising, or the convergence of social media, mobile devices, and other digital platforms. This allows advertisers to reach their target audience across multiple channels and devices, creating a more cohesive and effective advertising campaign. None of the other choices accurately reflect the concept of convergence in advertising.

In an Advertising Context,the Term 'Convergence' Means That