________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy.
A)Marketing communications (MC)
B)Integrated advertising execution (IAE)
C)Integrated promotional activities (IPA)
D)Integrated marketing communications (IMC)
E)Global marketing communications (GMC)

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy. This includes advertising, sales promotion, public relations, personal selling, direct marketing, and digital marketing. The goal of IMC is to achieve maximum impact by integrating all of these tools and using them in a unified, strategic way. IMC helps to build brand recognition and loyalty, while also increasing sales and revenue.

________ Is the Practice of Coordinating All Marketing Communication Tools