The intent of ________ data is not to amass data or to search for statistical significance,but rather to obtain a better understanding of given situations,behavioral patterns,or underlying dimensions.
A)unstructured
B)structured
C)qualitative
D)quantitative
E)primary

Question

Quizplus · Accepted Answer

Qualitative data is collected to understand situations, behaviors, and underlying dimensions. It does not focus on statistical significance or amassing data, but rather on obtaining a richer understanding of the subject matter. Unstructured data may also be used for this purpose, but not all unstructured data is qualitative. Structured data is generally collected for quantitative analysis, which does focus on statistical significance. Primary data refers to data collected firsthand, but it can be either qualitative or quantitative in nature. Therefore, the best choice for the given intent is qualitative data.

The Intent of ________ Data Is Not to Amass Data