Jake is a homemaker who was recently asked to help test a new dishwashing liquid. After using the new product and competitive products at home for a week,he was asked to join seven other testers in a conference call to discuss the product in comparison to its competitors. This type of testing can best be described as a(n):
A)Focus group
B)In-depth study
C)Investigative report
D)Reference group
E)Stratified study

Question

Quizplus · Accepted Answer

This type of testing, where a group of individuals are asked to use and discuss a product, is known as a focus group.

Jake Is a Homemaker Who Was Recently Asked to Help