The overlapping product ranges described by Linder would today be called:
A)Marketing strategies
B)Production frontiers
C)Market segments
D)Product segments
E)Product targets

Question

Quizplus · Accepted Answer

Linder's theory suggests that countries with similar levels of per capita income will have similar market segments and demand patterns. These market segments can overlap, leading to the production of similar products by different countries. Therefore, the overlapping product ranges can be defined as market segments.

The Overlapping Product Ranges Described by Linder Would Today Be