What kind of software can give top management an overview of a company's complete relationship with a customer?
A)One to One Marketing Software
B)Open Relationship Software
C)Denouement Software
D)Customer Relationship Management Software
E)Supply Chain Management Software

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) software provides top management with an overview of a company's complete relationship with a customer. CRM software helps companies manage their interactions with customers, including sales, marketing, customer service, and support. It provides a centralized platform to store customer data, track communication history, and analyze customer behavior to improve customer engagement and retention. One to One Marketing Software and Open Relationship Software are not commonly used software terms in the industry. Denouement software relates to the resolution of a story, and Supply Chain Management software tracks the movement of products in the supply chain but does not focus on customer relationships. Therefore, CRM software is the best choice for this scenario.

What Kind of Software Can Give Top Management an Overview