The tangible and intangible features of a product are sometimes called the _____.
A)customer benefit package
B)product layout
C)value chain
D)critical path

Question

Quizplus · Accepted Answer

The tangible features of a product are the physical attributes such as size, color, and shape while intangible features are benefits that cannot be touched like convenience, warranty, and customer service. Collectively, these features are known as the customer benefit package. The product layout refers to the arrangement of components in a specific way to achieve the desired final form. The value chain is the series of activities and processes a company undertakes to create and deliver value to customers. The critical path refers to the sequence of activities that must be completed within a project to achieve the desired outcome.

The Tangible and Intangible Features of a Product Are Sometimes