In _____, many purchases may be based on impulse.
A) business-to-business e-commerce
B) business-to-consumer e-commerce
C) business-to-government e-commerce
D) consumer-to-business e-commerce

Question

Quizplus · Accepted Answer

In business-to-consumer e-commerce, purchases are often driven by impulse due to the direct interaction with consumers and the influence of marketing strategies.

In _____, Many Purchases May Be Based on Impulse