Mauve Inc. purchased a global data collection and management system that provides detailed information about each of its customers. Using this information, Mauve is able to identify the individual needs of all its customers and provide customized products and services. This scenario illustrates the concept of:
A)mass customization.
B)green marketing.
C)cannibalization.
D)place marketing.

Question

Quizplus · Accepted Answer

The scenario describes the concept of mass customization, which refers to the ability of a company to offer customized products and services to each individual customer based on their specific needs and preferences. Mauve Inc. is using a global data collection and management system to collect detailed information about each customer, which allows them to create products and services tailored to each customer's unique requirements.

Mauve Inc Purchased a Global Data Collection and Management System That