When Rotomate, a technology solutions company, started producing portable GPS tracking devices in the early 1980s, it faced severe losses because of the lack of a market for its product. Given this information, it can be concluded that Rotomate:
A) was a bleeding-edge firm.
B) used the concept of fast-laning.
C) had a low speed-to-market.
D) was a leading-edge firm.

Question

Quizplus · Accepted Answer

Rotomate was a bleeding-edge firm because it introduced a product that was too advanced for the market at the time, resulting in severe losses due to the lack of demand.

When Rotomate, a Technology Solutions Company, Started Producing Portable GPS