In the context of the history of American business, which of the following statements is true of the marketing era?
A)Skilled artisan workshops were replaced by huge factories.
B)Major businesses focused on refining the production process and creating greater efficiencies.
C)Large-scale entrepreneurs dominated the market and raised the standard of living across the country.
D)The balance of power shifted away from producers and toward consumers.

Question

Quizplus · Accepted Answer

The marketing era (1920s-1950s) saw the balance of power shift away from producers and toward consumers. Businesses focused on understanding and meeting consumer needs and desires through advertising and market research. This led to the rise of consumer culture and the growth of industries geared toward satisfying consumer demand. Skilled artisan workshops were largely replaced by factories during the Industrial Revolution in the 19th century, and major businesses have always focused on refining production processes and creating efficiencies. While large-scale entrepreneurs did play a role in the growth of American business, they did not dominate the market during the marketing era.

In the Context of the History of American Business, Which