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Some Analysts Have Said That Radio Ads Can Be So

Question 102

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Some analysts have said that radio ads can be so bland they're considered audio wallpaper.On the other hand, the text points out the unique freedom that radio offers a copywriter.What are the main types of radio advertising formats? Describe how a copywriter can grab a listener's attention in this seemingly unobtrusive medium.

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The copywriter focused on radio has to a...

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