In radio spots, the copy must dominate any musical pieces or jingles, otherwise the music can easily overwhelm the persuasive elements of these ads.

Name: In radio spots, the copy must dominate any musical pieces or jingles, otherwise the music can easily overwhelm the persuasive elements of these ads.
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Question

Quizplus · Accepted Answer

This is because the primary purpose of radio spots is to convey a message or persuade the audience, and music should only be used to enhance the message, not overshadow it.

In Radio Spots, the Copy Must Dominate Any Musical Pieces