Comparison ads are almost never used by ____, but are almost always generated by ____.
A)agency creative departments; corporate marketing departments
B)established market leaders; the underdog brand
C)advertisers seeking recall; advertisers seeking image
D)advertisers of new products; advertisers of traditional products

Question

Quizplus · Accepted Answer

Comparison ads are often used by underdog brands to differentiate themselves from established market leaders. Established market leaders may not feel the need to use comparison ads as they already have a strong position in the market.

Comparison Ads Are Almost Never Used by ____, but Are