Scenario 6-1
Headquartered in Boston, Gillette is a world leader in male grooming, a category that includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors were Venus Vibrance, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporated technological and design enhancements to better address the specific shaving needs of women, and will build on current market segments. More recently the company has launched Venus Embrace, the first five-blade women's razor, with the tagline, "Reveal the Goddess in You." According to its website, at one point there 40 million women using Venus products.
-(Scenario 6-1)According to the information provided here,Gillette has identified market segments along lines.
A) benefit
B) demographic
C) geographic
D) usage pattern

Question

Scenario 6-1
Headquartered in Boston, Gillette is a world leader in male grooming, a category that includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors were Venus Vibrance, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporated technological and design enhancements to better address the specific shaving needs of women, and will build on current market segments. More recently the company has launched Venus Embrace, the first five-blade women's razor, with the tagline, "Reveal the Goddess in You." According to its website, at one point there 40 million women using Venus products.
-(Scenario 6-1)According to the information provided here,Gillette has identified market segments along lines.
A) benefit 
B) demographic 
C) geographic 
D) usage pattern

Quizplus · Accepted Answer

The information provided in the scenario mentions that Gillette launched two new high-performance women's razors that better address the specific shaving needs of women, indicating that the company is targeting a specific demographic. Additionally, the launch of the Venus Embrace with the tagline "Reveal the Goddess in You" suggests that Gillette is also targeting a specific usage pattern or psychographic segment. Therefore, the best choices are B) demographic and D) usage pattern.

Scenario 6-1 Headquartered in Boston, Gillette Is a World Leader in Male