Demographic segmentation is used in selecting target segments by focusing on consumers' descriptors such as their
values, beliefs, philosophies, and opinions.

Question

Quizplus · Accepted Answer

Demographic segmentation focuses on consumers' age, gender, income, education, occupation, and other descriptive characteristics, not their values, beliefs, philosophies, or opinions. This type of segmentation is based on measurable and objective criteria, rather than subjective factors.

Demographic Segmentation Is Used in Selecting Target Segments by Focusing