A limitation of focus group interviews is the so-called "polarization effect." This means that
A)a moderator may unknowingly limit open,free expression of group members.
B)focus group participants produce fewer ideas than individual interviews do.
C)attitudes become more extreme after group discussion.
D)it is not clear whom the members of the focus group are representing-themselves,social groups,or their membership in the focus group.
E)the natural setting allows people to express opinions/ideas freely.

Question

Quizplus · Accepted Answer

The "polarization effect" refers to the tendency for members of a focus group to become more extreme in their attitudes after group discussion. This could lead to biases in the results of the focus group and limits the validity of the findings.

A Limitation of Focus Group Interviews Is the So-Called "Polarization