Because GE Operates in Many Businesses, Ranging from Aircraft Engines

 Because GE operates in many businesses, ranging from aircraft engines to healthcare imaging, GE would

A) not be able to use the balanced scorecard.
B) have to adopt a common strategy for all businesses to be able to use the balanced scorecard.
C) need to create a unique balanced scorecard for each of its business units.
D) have to choose one business unit with which it could use the balanced scorecard.