Footflyer Publishing has had difficulty finding timely press availability with a four-color printer for its magazines. Footflyer should consider
A) backward vertical integration.
B) forward vertical integration.
C) unrelated diversification.
D) abandoning print publications.

Question

Quizplus · Accepted Answer

Forward vertical integration would involve Footflyer Publishing acquiring its own four-color printing press to handle its magazine production needs. This would provide the company with greater control over its supply chain and enable it to produce its magazines in a more timely and efficient manner. Backward vertical integration involves acquiring suppliers and would not directly address the issue of finding a printer. Unrelated diversification involves expanding into unrelated industries and abandoning print publications would not be appropriate unless the company had already determined that digital publishing was more suitable for its audience.

Footflyer Publishing Has Had Difficulty Finding Timely Press Availability with a Four-Color