XYZ Company sells the same standard product in all nations throughout the world. This is an example of a(n)
A) multinational strategy.
B) global strategy.
C) international strategy.
D) transnational strategy.

Question

Quizplus · Accepted Answer

A global strategy involves selling the same standardized product in all nations throughout the world. A multinational strategy involves adapting products and marketing strategies to specific local markets, an international strategy involves exporting products and services with minimal local customization, and a transnational strategy combines elements of both multinational and global strategies.

XYZ Company Sells the Same Standard Product in All Nations