According to Malcolm Gladwell,the immediate,intuitive reactions that can sometimes form the basis of more carefully reasoned judgments are due to the automatic processing of the cognitive unconscious.

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Malcolm Gladwell has written extensively on the concept of the cognitive unconscious and argues that it is responsible for many of our quick, intuitive judgments and decisions. He suggests that this automatic processing occurs outside of our conscious awareness and can sometimes lead to errors in judgment.

According to Malcolm Gladwell,the Immediate,intuitive Reactions That Can Sometimes Form