According to economist Jesse Shapiro, every extra commercial you view adds one more positive memory of that product to your long-term memory, thus increasing your positive impression of this product. Shapiro refers to this as
A)"memory jamming."
B)"priming" implicit memories.
C)the serial position effect.
D)flashbulb memories.

Question

Quizplus · Accepted Answer

Jesse Shapiro describes the phenomenon where each additional commercial viewed adds a positive memory of the product to long-term memory, thereby enhancing the product's positive impression, as "memory jamming." This term captures the idea of repeatedly exposing a consumer to a product's advertising to 'jam' positive associations of that product into the consumer's memory.

According to Economist Jesse Shapiro, Every Extra Commercial You View