According to economist Jesse Shapiro, the intent of much advertising is to
A)lie to the consumer regarding their product.
B)provoke creative thinking in consumers about how this product can benefit them.
C)"jam" the consumer's memory with positive impressions of a product.
D)appeal to consumer's vanity and selfishness by "tricking the consumer into buying a product that will 'prolong' life, beauty, and youthfulness."

Question

Quizplus · Accepted Answer

Jesse Shapiro's perspective on advertising emphasizes the strategy of "jamming" the consumer's memory with positive impressions of a product, rather than lying, provoking creative thinking, or appealing to vanity and selfishness. This approach is about creating a favorable and memorable image of the product in the consumer's mind.

According to Economist Jesse Shapiro, the Intent of Much Advertising