Every time you have a cold, you take a cold remedy to get rid of the symptoms.You are taking the medicine because of
A) response cost.
B) extinction.
C) positive reinforcement.
D) negative reinforcement.

Question

Quizplus · Accepted Answer

Taking a cold remedy to get rid of the symptoms is an example of negative reinforcement. Negative reinforcement is when a behavior is strengthened by the removal or avoidance of an unpleasant stimulus. In this case, taking the medicine removes the unpleasant symptoms of the cold.

Every Time You Have a Cold, You Take a Cold