You walk out into bright sunlight. You immediately reach in your purse and get your sunglasses. Putting on your sunglasses to escape the sun's bright light is an example of
A)negative reinforcement.
B)positive reinforcement.
C)response cost.
D)aversive punishment.

Question

Quizplus · Accepted Answer

Putting on sunglasses to escape the sun's bright light is an example of negative reinforcement because it involves removing an unpleasant stimulus (the bright light) to increase the likelihood of a behavior (wearing sunglasses).

You Walk Out into Bright Sunlight