By pairing their products with pleasant images and music,advertisers often try to create positive
A) CAIs.
B) CERs.
C) desensitizations.
D) stimulus discriminations.

Question

Quizplus · Accepted Answer

Advertisers aim to create positive conditioned emotional responses (CERs) by pairing their products with pleasant images and music. This can help to evoke positive feelings and make consumers more likely to associate those positive emotions with the product, which can lead to increased sales. CAIs (Conditioned Aversion Inhibitors) are the opposite - they work to prevent negative emotions from arising in a particular situation, and are not relevant here. Desensitization and stimulus discrimination are both terms from behaviorism and are not related to advertising strategies.

By Pairing Their Products with Pleasant Images and Music,advertisers Often