In one study, participants said that a $90 wine tasted better than a $10 wine, although the participants had really tasted the same wine. Interestingly, the participants' functional MRI images showed that the pleasure areas of their brains were more active when they were told they were drinking the "$90 wine." The results of this experiment illustrate that
A)suggesting the wine was expensive created a perceptual expectancy that it would taste better.
B)few people are supertasters that have the ability to discern the difference in wines.
C)few people are trained to do adequate reality testing.
D)suggesting the wine was expensive created inattentional blindness, blocking the actual taste sensation of the wine and creating a delusion.

Question

Quizplus · Accepted Answer

The experiment demonstrates how expectations (in this case, created by suggesting the wine was expensive) can influence perception, leading participants to believe the wine tasted better, which is reflected in the activation of pleasure areas in their brains.

In One Study, Participants Said That a $90 Wine Tasted